![]() ![]() A catchy email subject line can entice the recipient to read further, click on links, or take other desired actions. Encouraging Engagement: Subject lines can also encourage engagement with the email’s content.This is especially important in email marketing campaigns, where open rates often measure the campaign’s success. Higher Open Rates: An engaging subject line can significantly increase the recipient’s likelihood of opening the email.Crafting subject lines that avoid these trigger words and phrases ensures deliverability. Avoiding Spam Filters: Certain words and phrases can trigger spam filters, causing your email to be marked as spam and potentially end up in the recipient’s spam folder or not being delivered at all.A well-crafted subject line should give the recipient an idea of the email and what they can expect to find inside. Setting Expectations: Subject lines also set expectations for the content of the email. ![]()
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